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News editors decide what to broadcast on television
and what to print in a newspaper. There are two factors that influence their decisions. The
first is the kind of customers they aim at. Because each kind of
readers and watchers has its own features. For example, if your customers are
almost entirely teenagers, you have to concentrate on something attracting them
such as stories, photographs of singer stars, film stars, funny tales, and
fashion. It will be very silly if you try to
provide teenagers with economic or politic news.
On the contrary, business men and
politicians may never read news about James Blunt or Keira Knightley.
Therefore, what influences news editors’ decisions the most is the taste of
their customers.
The
second factor is the hot, the
attraction of the news. Who will
reads or watch your news if it
happened a year or a month ago or even last week? The answer is nobody absolutely. In the energetic
and competitive world nowadays, people always ask for a really new news. So that to satisfy customers,
there is a pressure on all editors to find continually what has already
happened not only yesterday but even an hour ago. Or else, they may lose their
customers. None of editors wants that bad future.
On television or
in newspaper, we seem to become used to bad news. It is a little of difficult for us to come across a piece of good
news. We can’t deny that bad things occur on Earth day by day. However, news
editors try to gain more and more customer,
which means more and more money, using bad news as a magnet.Because bad news makes us curious. We want to
know why it is bad, what it is about, whether it influences us or not. As a
result, we will buy newspapers or watch television to find out. And the
happiest people are, of course, news editors.
I think it would
be better if more good news were reported. Bad news makes us worry and sad. Whereas good news makes us happy. There should
an equal amount of good and bad news. In that way we can give something bad a
lot of thought while still being happy about the good news. Any inequalities
between good news and bad news should be avoided. That is the best solution.
Now, we can’t live
without news. Thereby, the role of news editors is very important. We should
support them. And what they have to do is try their best to provide us with
useful news, both good and bad.
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